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About the Brand/Company: Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification. The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach/ coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros and towns Bata’s smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers. The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers. |
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BUSINESS MODELS |
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MODEL-1: MINI Minimum Investment= Rs 25 Lakhs Minimum Space= 700 Sq.Ft.
Things you get from company against franchise fees: > LED Signage |
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MODEL-2: REGULAR Minimum Investment= Rs 35 Lakhs Minimum Space= 1000 Sq.Ft.
Things you get from company against franchise fees: > LED Signage > Store design & In-store branding > POS billing software > Training for store staff > Store design and layout > Sales staff uniform |
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Product Margin: | For MRP less than 1000= 39% (Gross of taxes) For MRP greater than 1000= 42.7% (Gross of taxes) |
Royalty to Company: |
ZERO |
Projected Earning (Monthly): |
Rs 1,50,000+ Additional incentive on annual target completion. |
Projected Payback Period: |
<24 Months |
Preferred Location: |
Ground floor & road facing shop in high street market, mall with minimum 15 feet front opening. |
Company Support:
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